Thursday, December 8, 2011

Conducting mini-ethnographies

Now that I've explained testing I can comment on how these tests that I organize are essentially ethnographies operating in the vacuum of 1 or 2 hours.

These testers visit leasing and sales offices and function as a blank slate.  When I assign tests, I try to make nothing stand out about the person.  However, the sales or leasing agents are constantly judging the tester.  They are evaluating to determine if the tester is a serious buyer, someone that might want all the extras, or someone that is looking for a good deal.  They're also constantly evaluating the tester's culture and class capital.

Then after the test, the paperwork that the testers have written up is evaluated by me and I look for a difference in treatment.  This paperwork includes a narrative that the test writes of everything that has happened from the moment they stepped inside the office to when they left the office. I essentially am reading two ethnographies where equal treatment is to be expected.  If there is differing treatment then there is a problem.  Reading these narratives give me an insight into life as a class other than me.  I get to experience a Egyptian Muslim's life, or the life of a middle aged African American woman, or the life person with a disability.

Even if it's just for an hour of their lifetime.

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